PESQUISA & DIRECIONAMENTO CRIATIVO
Pesquisa & Forecasting: comportamental, tendências, público_alvo, lifestyle, design, materiais, comercial, +
Direcionamento Criativo: consultoria de moda para marcas, definição e segmentação de público_alvo e lifestyle; direcionamento aspiracional, comercial e imagético; mapeamento; posicionamento de marca; brainstorm +
_Exemplos:
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autumm_winter 2018
análise de desfiles indicando as tendências mais importantes para o segmento Feminino Adulto.
_íntegra:
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autumm_winter 2018
análise de shapes e categorias de produto para o segmento Feminino Adulto.
_íntegra:
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pesquisa de mercado e precificação.
análise de mercado: precificação e oferta de básicos no segmento feminino adulto direcionado para o lifestyle da marca.
produção de moodboards.
produção de moodboards aspiracionais para segmento e lifestyle predefinidos.